Samsung 360° sound is a physical installation 'experiment' inspired by the qualities of Samsung’s wireless audio 360° speaker range. Created by artist and creative technologist Ben Kreukniet, the spatial, sound-reactive instrument creates architecture and movement from light, drawn from a single sound source in the centre of the room.

Visualising the speaker’s omnidirectional sound field, the installation’s behaviour is influenced by the movement and frequencies of audio throughout the space. Using 410 laser diodes and a laser, a system was created that would analyse a score by Aidan Lavelle (UNKLE) in real-time and translate individual frequencies into a visual.

The sound experiment featured in a 30-second promo as well as a behind-the-scenes short film that to date has received over 2.2 million views on YouTube and counting.

Creator: Ben Kreukniet