Hospitality Suite

installation

The brief was to design and build a premium hospitality and digital experience on ground at the Australian Open for Mastercard.

The suite was designed by architectural and interiors firm ACME & Co (grounds of Alexandria, Fred’s, Archie Rose Distillery) to entertain Mastercard’s executives B2B client and to communicate Mastercard as a current, and sophisticated brand who have evolved their business from payments into leaders in Fintech.

Additionally to the suite’s interior, were two digital installations. An exterior 8x6 meter screen representing data captured by Hawk-eye and and internal 5 meter long display of Mastercard’s detailed transactional data.

Forces at Play

DATA VISUALIZATION

Forces at Play is a visualisation of the greatest rallies from the last three years of the Australian Open. Created by artist and creative technologist Mike Daly in collaboration with Rabbit Studio.

The work was driven by Hawk-Eye data, which tracks the trajectory of the ball and players during each match. These coordinates were then used to retell experiences of tennis as kinetic architectural forms.

The data-driven animation was displayed on a large-scale 8x6 meter LED screen wall that served as the front facade to Mastercard’s VIP Lounge next to Rod Laver Arena along the berm, at the Australian Open.

Journeys

DATA VISUALIZATION

Journeys is a 5 meter long digital installation, that extends the length of the entrance corridor to the Mastercard hospitality suite.

Mike Daly took Mastercard’s detailed transactional data, and extracted specific data that represented global transactions into Melbourne over the tournament period of the last three Australian Open grand slams.

At varying intervals along the screen, fine vertical lines represent countries, distributed according to their distance from Melbourne - At the start of the corridor is furthest from Melbourne (Portugal, Morocco, Gibraltar...) and the end of the corridor are the countries closest to Melbourne (Vanuatu, Papua New Guinea, New Zealand), with the closest being Australia.

Coloured particles then emit from different parts of the screen, representing expenditures into Melbourne during the month of January (AO Season). Each particle is born from the line representing the country where the credit or debit card was issued. The height of where the particle begins its journey represents the industry/category in which the expense was made.

The 98 industries are presented alphabetically from top to bottom (from Accommodations to Women's Apparel).

The transactions elegantly float as if living moments of energy, from their starting point down the corridor 'towards Melbourne’.