INTERACTIVE

GOOGLE

CUBE

Semi-Permenant have partnered with Google on a number of occasions to connect with their audiences. As a forward thinking & fast moving company Google are the perfect partner for Semi-Permanent to collaborate with.

Referenced as the must-see experience of the Semi-Permanent event, Cube was an interactive installation launched and hosted in a large exhibition space at Carriage works as part of our Sydney 2014 event.

A 4.5m wide projection of the interactive Cube dominated Track Eight’s 380 square metre space, adjacent to the main talks room. On the Cube, was a carefully wrapped six sided film that was precisely created in Los Angeles by award winning directors Steve Ayson and Damien Shatford.

The film is a redefining moment in digital story telling and narrative experiences. Following the story of six symbolic characters who tell the stories of life through ‘the quest’, ‘rags to riches’, ‘revival’ etc, the film is a choose-your-own-adventure experience for the live audience at Semi-Permanent and later, online. To launch the technology and film, a private function was hosted before Semi-Permanent opened, for Australia’s top creatives.