installation

Mastercard

Australian Open

Australian Open Suite

Warren were commissioned to design and build a premium hospitality and digital experience on ground at the Australian Open for Mastercard.

The premium suite was designed by architectural and interiors firm ACME & Co (grounds of Alexandria, Fred’s, Archie Rose Distillery) to entertain Mastercard’s executives B2B client and to communicate Mastercard as a current, and sophisticated brand shifting their business from a payments company into Fintech.

The suite also housed two digital installations, the exterior 8x6meter screen representing data captured by Hawk-eye and and internal 5 meter long display of Mastercard’s detailed transactional data.

DATA VISUALIZATION

Forces at Play

A visualisation of the greatest rallies from the last three years of the Australian Open. The work is driven by Hawk-Eye data, which tracks the trajectory of the ball and players during each match. These coordinates are used to retell experiences of tennis as kinetic architectural forms.

The data-driven animation is displayed on a large-scale LED wall that serves as the front facade to Mastercard’s VIP Lounge next to Rod Laver Arena at the the Australian Open

DATA VISUALIZATION

Journeys

Journeys is a 5 meter long digital installation, that extends the length of the entrance corridor to the Mastercard hospitality suite. 

Using Mastercard’s detailed transactional data, we extracted data represents global transaction into Melbourne over the last three Australian Open grand slams. 

At varying intervals along the the screen, fine vertical lines represent countries, distributed according to their distance from Melbourne - the start of the corridor is furthest from Melbourne (Portugal, Morocco, Gibraltar...) and the end of the corridor are the countries closest to Melbourne (Vanuatu, Papua New Guinea, New Zealand), with the furthest being Australia. 

Coloured particles then emit from different parts of the screen, representing expenditures into Melbourne during the month of January (AO Season). Each particle is born from the line representing the country where the credit or debit card was issued. The height of where the particle begins its journey represents the industry/category in which the expense was made. The 98 industries are presented alphabetically from top to bottom (from Accommodations to Women's Apparel).

The transactions float from their starting point down the corridor 'towards Melbourne’.